Jim Sheppard, CEO of Generis, was in our offices the other day for coffee. As we sat together discussing current trends, Jim made an incredible statement: Scarcity clarifies everything.
Jim is one of those rare people who can articulate things in a way that resonates.
Scarcity clarifies everything.
When you lack time, minutes become precious. (Ask the people who are sliding into the post office parking lot on April 15th at 11:55.)
When you lack money, a dollar for bus fare means not having to walk.
When you lack people, a helping hand on a project means you don't have to stay late to finish by yourself.
Scarcity clarifies everything.
When things are moving quickly and money is flowing, it is easy to take the best guess and run with it. However when resources are precious, it becomes worth the time to consider all the options. To make sure they are maximized and not wasted.
Yes, Jim was right. Scarcity clarifies everything.
© Strategic Dimensions 2009
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